The Good Humor Man (1950)

Directed by Lloyd Bacon and written by Frank Tashlin, The Good Humor Man is a zany blend of slapstick comedy, crime caper, and romantic misadventure. Released by Columbia Pictures, the film stars Jack Carson as a lovable ice cream truck driver who stumbles into a web of gangsters, murder, and mistaken identity—all while trying to win the girl next door.

Plot Summary
Biff Jones (Jack Carson) is a cheerful Good Humor ice cream salesman with a knack for getting into trouble. He’s in love with Margie Bellew (Lola Albright), who’s reluctant to marry him because she’s supporting her younger brother Johnny (Peter Miles). Things take a wild turn when Biff tries to help a mysterious woman named Bonnie Conroy (Jean Wallace), only to be falsely accused of murder and robbery.

With the police on his tail and gangsters closing in, Biff teams up with Johnny and a crew of neighborhood kids to clear his name. What follows is a chaotic chase involving custard pies, pratfalls, and a showdown that’s more comic than criminal.

Cast Highlights

  • Jack Carson as Biff Jones
  • Lola Albright as Margie Bellew
  • Jean Wallace as Bonnie Conroy
  • George Reeves as Stuart Nagle
  • Peter Miles as Johnny Bellew
  • Frank Ferguson, David Sharpe, and Richard Egan (in his first credited role) round out the cast

Behind-the-Scenes Trivia

  • Lola Albright and Jack Carson married shortly after filming wrapped
  • The tunnel Biff drives through in the opening scene was later used as the entrance to Toontown in Who Framed Roger Rabbit (1988)
  • The film includes a clever nod to comic book lore: Biff and the kids invoke “Niatpac Levram”—“Captain Marvel” spelled backwards
  • Critic Bosley Crowther panned the film, saying it did little to enhance the reputation of either cinema or the Good Humor brand
  • Despite mixed reviews, some praised it as “one of the wildest sessions of sustained slapstick on record”

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